Richmond Hill By-law 740, s. 3.1(a) — Sign By-law

are appropriate in size, number, and location to the type of activity or use to which they pertain;

• (b) provide reasonable and appropriate means for the public to locate and identify facilities, businesses, services, and events without difficulty or confusion;
• (c) are compatible with surrounding activities or uses;
• (d) protect and enhance the aesthetic qualities and visual character of the Town;
• (e) are consistent with the Corporation’s planning, urban design, and heritage objectives;
• (f) do not create a distraction or safety hazard for pedestrians or motorists;
• (g) minimize adverse impacts on nearby Property, and
• (h) balance the public’s right to expression with the purpose and intent of this By- law.