Pickering : Règlement no 8154/25, art. 72(a) — 72 In considering an application for a sign variance, the Director shall have regard for

72 In considering an application for a sign variance, the Director shall have regard for:

• special circumstances or conditions applying to the property, building or use referred to in the application;
• (b) whether strict application of the provisions of this By-law in the context of the special circumstances applying to the property, building or use, would result in practical difficulties or unnecessary and unusual hardship for the applicant that are inconsistent with the objectives of this By-law;
• (c) whether such special circumstances or conditions are pre-existing and not created by the owner or applicant; and
• (d) whether the sign that is the subject of the variance will alter the character of the area.