Hamilton By-law 10-197, s. 5.10(a) — Sign By-law

A.2 No Billboard shall be displayed except in accordance with the following regulations:

• obtain a permit under this By-law;
• structure
• (b) if the Digital Billboard is single faced or double faced (configured back-to- back or in a “V” shape):
• (i) a maximum sign area of 18.6 m for each sign face;
• (ii) a maximum height of 6.1 m for each sign face; and
• (iii) A maximum width of 10 m, except for a maximum width of 12 m for Digital Updated: February 22, 2022 Billboards facing the Lincoln M. Alexander Parkway;
• (c) despite paragraph 5.10A.2(b), if the Digital Billboard is single faced and facing the Lincoln M. Alexander Parkway:
• (i) a maximum sign area of 36.2 m;
• (ii) a maximum height of 10.7 m; and
• (iii) a maximum width of 12 m; structure
• (d) a maximum luminosity level of 300 candelas per m at night and 6000 candelas per m during the day;
• (e) equipped with a monitoring device to ensure that the light generated does not exceed