Brantford By-law 478, s. 478.4.14 — Illumination - animated - moving - changing message No electronic message display, digital sign, illuminated sign being electrically animated or having moving parts or message changes is permitted except

Illumination - animated - moving - changing message No electronic message display, digital sign, illuminated sign being electrically animated or having moving parts or message changes is permitted except:

• a) a rotating sign which does not exceed ten revolutions per minute;
• b) a sign having raceway track lighting or a continuous moving message sign, subject to Section 478.4.12;
• c) a digital sign, subject to Section 478.4.12, that meets the following requirements;
• i. a minimum dwell time (duration that fixed sign copy/image on a digital sign is shown) of 8 seconds,
• ii. a maximum transition time (duration between fixed frames) of one second,
• iii. that emits light not exceeding a maximum luminance of 5000 Nits between sunrise and sunset,
• iv. that emits light not exceeding a maximum luminance of 300 Nits between sunset and sunrise and
• v. is located no closer than 30m (98.4 ft.) to the nearest traffic signal of an intersection or the nearest signal of a pedestrian crossing, and in the case of a corner lot this distance is measured to the intersection or projected intersection of the two lot lines abutting the streets. By-law 29-2022, 22 February 2022