Markham By-law 2018-90, s. 11(b) — Licensing and Regulation of Stationary Businesses By-law

Every Owner, Operator or Attendant intending to use some name or designation other than his own may, at the time of the issue of his Licence, or at the time at which he files with the Licensing Officer notice of intention to use such name or By-law 2018-90 designation, have endorsed on his Licence such name or designation; and

• (c) No Owner, Operator or Attendant shall carry on Business under any name or designation other than his own, unless he has filed with the Licensing Officer a notice of his intention to use such name or designation and no Person shall use any name or designation in respect of an Adult Entertainment Parlour or of any trade, calling, Business or occupation carried on therein without first notifying the Licensing Officer of such name or designation intended to be used and having such name endorsed upon his Licence in accordance with subsection
• (b) of this section.