Pickering By-law 8154/25, s. 4(a) — Sign By-law

in the case of a sign having one display surface, the area of the display surface;

• (b) in the case of a sign having two display surfaces located on a sign structure exactly opposite the other, the area of one display surface;
• (c) in the case of a free standing number, letter or shape, the smallest rectangle which will enclose the number, letter or shape; and
• (d) in the case of groupings of free standing numbers, letters or shapes, or combinations thereof, the sum of the areas of the smallest rectangles which will enclose each separate grouping of letters, numbers or shapes; “sign height” means the vertical distance from the ground directly below the sign measured to the highest extremity of the sign, including the sign structure; “sign licence” means any licence issued by the City pursuant to the provisions of this By-law; “sign permit” means any permit issued by the City pursuant to the provisions of this By-law; “sign structure” means the framework, bracing or support of a sign; “Special Sign District” means a Special Sign District identified in Schedule "A"; “stacking lane” shall mean an on-site area used exclusively for queued vehicles whose occupants are waiting to be provided with goods, materials or services from a drive-through facility; “street” includes a common and public highway, street, avenue, parkway, driveway, square, place, bridge, viaduct or trestle, any part of which is intended for or used by the general public for the passage of vehicles and includes the area between the lateral property lines thereof; “Substantially Altered” or “Alter” means any change to the sign structure or sign face, with the exception of:
• (i) a change in the message being displayed; and/or
• (ii) repair and maintenance, including replacement by identical components as required by this By-law; “temporary”, when describing a sign, means a sign conveying a message for a limited period of display; “temporary operations” means a business in operation for a maximum of 4 months; “variance” means permission to locate, erect or display a sign in a manner that is not in compliance with the requirements of this By-law; By-law No. 8154 /25 “wall sign” means a sign attached to a building wall, that projects from a wall, and a single-faced sign directly painted, marked on or inscribed on an exterior wall surface of a building, but shall not include a mural. A wall sign may include a canopy sign, directional sign and directory sign. “window sign” means a sign located on the interior of a premise which is intended to be seen from off the premises, but shall not include illuminated signs, or upon or marked or inscribed on, or attached to, the inside of a window or door for the purpose of viewing from outside the premises. Application